Who do you think is the biggest competitor of Amazon?... Flipkart, Walmart, eBay Wrong!!
The biggest Competitor of Amazon Today is a Canadian Startup founded in 2006 called Shopify. Amazon has millions of products we can buy, but if you go to Shopify.com, there is nothing.
It doesn't make Sense Right!! Let me Explain
Amazon focused more on expanding its user base and reaching more audiences. In the process, they forgot one thing Shopkeepers are the main resource they have which completes the Supply and Demand chain.
As it turned out, Shopkeepers are not happy with the Amazon Platform. Why?
Amazon favors products from big companies and puts the products of shopkeepers at the bottom of the search results.
Copies the Products of shopkeepers and sells them as AmazonBasics.
Ban shopkeepers if they complain.
Shopify realized Shopkeepers deserved better. Shopify came up with the idea that why not empower shopkeepers and support them to fight Amazon? That's what they did, Using Shopify
Shopkeepers can set up their online store and sell directly to customers
They don't have to worry about paying Amazon for ads or standing out in the search results or getting banned
They have complete freedom with their online Store
Shopify's Strategy is working and more and more shopkeepers are leaving Amazon and starting their own Online stores using Shopify.
This is the reason Shopify is Amazon's biggest Threat and Competitor